Eataly Boston

EATALY'S MANIFESTO

0. WE'RE IN LOVE WITH FOOD.
We love high quality food and drink. We love the stories about it, the people who produce it, the places it comes from.


1. FOOD UNITES US ALL.
Good food brings all of us together, and helps us find a common point of view.

We believe that one of the greatest sources of joy is what happens around a dinner table.


2. OUR PASSION HAS BECOME OUR JOB.
We've dedicated our daily lives to promoting a real understanding of high-quality food and drink. How lucky are we that we get to do what we love?


3. THE SECRET TO QUALITY OF LIFE? QUALITY PRODUCTS.
By creating and offering the best products, we improve our own lives, and bring added value to yours. Enter a world dedicated to quality: that means quality food, quality drink and ultimately quality time.


4. OUR TARGET AUDIENCE IS EVERYONE.
Whether you're here to buy a loaf of bread, prepare for a lavish dinner or sit down to enjoy a meal, we want this to be your place. We want you to be comfortable, happy, and enriched by every visit.


5. EAT. SHOP. LEARN.
This is a store with stories. Here, you won't just discover what you love, you'll also learn about what you love.


6. WE'RE IN THIS TOGETHER.
What you choose every day determines what we'll stock on our shelves over time. When you demand quality products, you support the local farmers, fishermen, butchers, bakers, and cheesemakers who produce them. You create a better environment—for eating and beyo